1.6mm Curved LED Screen in Corporate Spaces
In modern corporate architecture, digital displays play a central role in creating first impressions. From welcoming visitors to showcasing a company’s achievements, LED screens are no longer just visual accessories—they are brand storytelling tools. This is especially true in corporate lobbies, where design, innovation, and brand identity must merge seamlessly.
Project Summary
Project Name: 1.6mm Curved LED Screen
Location: Europe
Client Type: Corporate Headquarters Lobby
Project Year: 2022
To enhance the corporate image through a visually stunning 1.6mm Curved LED Screen
The client was seeking more than just a standard video wall. They required a custom-engineered curved LED display that matched the sophistication of their architecture while delivering vivid, high-resolution content capable of impressing every visitor who walked through their main entrance.
Custom Display Solution and Product Specifications
To meet the client’s design goals and functional requirements, Durway proposed and delivered a P1.6mm fine-pitch curved LED display, tailored to the spatial and aesthetic needs of the lobby
Key Product Features
Type: P1.6 Curved Narrow Pixel Pitch LED Screen
Dimensions: 6 meters wide × 3.3 m high
Curvature: 6-meter radius (custom-engineered arc)
Resolution: Ultra-HD, pixel pitch of 1.6mm, suitable for close viewing
Brightness & Color: Optimized for indoor ambient lighting, with vivid color reproduction
Control System: Novastar control platform, enabling real-time content updates and remote management
This configuration allowed for seamless content playback, high refresh rates, and consistent image clarity, even when viewed from up close—a key requirement in a lobby where visitors stand just a few meters away from the screen.
Technical Advantages of the 1.6mm Curved LED Screen
1， Seamless Curved Design with Ultra-Fine Pixel Pitch
Unlike flat LED walls, curved LED displays offer a smoother, more immersive visual experience. This particular screen featured a 6-meter radius curvature, creating a gentle arc that naturally guides the viewer’s focus and visually expands the room’s dimensions.
What makes this installation unique is the use of a 1.6mm pixel pitch on a curved surface—a rarity in the market. Most curved displays compromise on resolution due to structural constraints, but Durway’s advanced module engineering ensured full HD clarity, even across a continuous curve.
2， High Resolution, Wide Viewing Angle, True Color Fidelity
With its ultra-narrow 1.6mm spacing, this LED screen delivers precision detail, making it ideal for high-end corporate applications where visual sophistication is expected. Whether it’s brand videos, promotional reels, or live content, the display supports:
Close-range viewing without pixelation
16-bit color depth for accurate color reproduction
3840Hz refresh rate, eliminating flicker and moiré in photos/videos
Wide viewing angles, ensuring clarity from all parts of the lobby
This level of visual performance is especially important in lobby environments, where visitors are constantly moving and observing from different perspectives.
3， Lightweight, Ultra-Slim Module Engineering
Another major technical highlight is the use of custom 400×300mm LED modules that are both ultra-thin and lightweight. This allowed the display to be installed in limited wall space, preserving the architectural aesthetics of the building while still achieving a large-format screen.
Slim profile minimizes wall protrusion
Reduced structural load, enabling easier integration with custom aluminum brackets
Precise module alignment to maintain the smooth arc without visual gaps or distortion
4， Front-Service Modular Design for Easy Maintenance
Durway’s solution includes full front-service maintenance capabilities. In the event of a fault, individual modules can be removed using a suction tool without needing to disassemble the entire display structure.
Fast module replacement reduces downtime
Tool-free access for trained operators
No need to access the rear wall, crucial in lobby installations where space is constrained
5， Intelligent Control and Content Management
Powered by Novastar’s advanced control system, the display supports:
Remote content updates
Scheduled playback for branded video loops
Seamless integration with third-party media players
This gives the client’s communications team full control over what is displayed, when, and how—ensuring the content always aligns with branding and visitor flow.
Implementation & Installation Process — Precision Execution in a Corporate Lobby
While the LED technology itself was critical, the success of this project also relied heavily on thoughtful structural design, efficient collaboration, and precision installation within a high-end interior space.
1，Pre-Installation Planning & Structural Engineering
To support the curved LED wall, a custom lightweight aluminum bracket system was designed and fabricated locally by the client. Durway worked closely with the client’s architectural team to ensure the mounting solution aligned perfectly with the screen’s curvature and pixel dimensions.
The custom bracket system had to meet several technical demands:
Ultra-thin profile to keep the display as flush to the wall as possible
High-dimensional accuracy to ensure smooth module alignment
Sufficient support to bear the weight of the full LED structure over time
This meticulous preparation ensured that once installation began, no rework or major onsite adjustments were necessary, keeping the project timeline on track.
2， Installation Workflow & Execution
The installation was completed in several key stages:
Hardware Pre-Mounting:
Power supplies, receiving cards, and signal cables were pre-installed onto the aluminum frame.
Structure Mounting:
The bracket system was then mounted to the wall. Teams verified horizontal and vertical alignment across every bracket unit to ensure perfect curvature and flatness.
Module Installation:
LED modules were connected to signal and power cables and installed from the front, one by one. Each module was adjusted to align with adjacent units, preserving visual consistency and natural curvature.
System Testing & Calibration:
Once all modules were installed, the screen underwent color calibration, brightness uniformity checks, and content playback testing to ensure flawless output.
3， Coordination with Client Teams
A notable aspect of this project was that the client handled the physical installation themselves, having internal capability and prior experience with Durway products. Durway’s role focused on:
Pre-installation consulting and engineering guidance
Module-level product delivery with full QC checks
Remote support during installation and configuration
This efficient division of roles helped reduce cost, ensure quality, and meet the client’s internal schedules without delays.
Application Results, Client Feedback, and Strategic Value
1， Post-Installation Application & Use Case
Since its completion, the 1.6mm curved LED screen has become the visual centerpiece of the client’s corporate lobby. The screen is used to:
Display corporate promotional videos
Present key messages and milestones to visiting clients and partners
Enhance first impressions and brand positioning
Placed directly at the main entrance, the display engages visitors from the moment they enter, reinforcing the company’s image as a forward-thinking, design-conscious organization.
2，Client Feedback: Seamless Experience and Professional Execution
According to feedback post-installation, the client was delighted with the product and process. Specific highlights included:
Visual integration: The curvature and high resolution created a strong spatial impact.
Ease of installation: Thanks to prior experience with Durway, the client’s technical team was able to complete the setup quickly and with minimal assistance.
Maintenance convenience: The front-service modular design made the screen easy to manage, without affecting the surrounding structure or décor.
3，Visual Showcase & Brand Value
The client reported noticeable improvements in visitor engagement and internal pride after the screen went live. With vibrant content running throughout the day, the screen:
Helped reinforce brand values of innovation and quality
Created a digital storytelling platform within a physical space
Functioned as both a design element and a communication tool
Conclusion: Why the 1.6mm Curved LED Screen Sets a New Standard
This project illustrates the power of integrated display design—not just as technology, but as an extension of brand identity and architectural expression.
Durway’s 1.6mm Curved LED Screen offered:
Pixel-perfect resolution matched to architectural curvature
Smooth installation supported by lightweight modular engineering
Flexible control and front-access maintenance
A striking visual statement that elevated the environment
For organizations looking to create digital experiences in physical spaces, Durway delivers the vision, precision, and product quality to make it happen.
Get in Touch
Interested in transforming your space with a custom-curved LED screen?
Visit www.durway.com to explore our solutions, download specifications, or speak to a design consultant today.
